Real Estate Classifieds

Our client, an India based real estate agent, wanted an online solution wherein users could search for property deals within India and other related information. Based on the requirements Open Source Development developed the real estate portal – an easy to use yet feature rich application that provides property seekers with the opportunity to browse through details of listed properties and book the same online. Property seekers were also provided with extensive tools and features such as options to download legal documents, post queries, EMI and stamp duty conversion tools etc thereby enabling the solution to be a one-stop-point that fulfills all their property related requirements. Solution administrators can easily manage and update the website via the back-end interfaces provided.

Customer Profile
Our client is a Delhi-based Business Solution Provider (BSP) dealing in Real Estate.

Business Requirements
The Internet as its stands today is the most powerful tool used for marketing. The client wanted to exploit the Internet to market their services to customers within and outside India, especially Non-Resident Indians (NRIs) seeking attractive property deals in India. To accomplish this goal, a web based solution had to be developed.

Empowered Web Presence for Effective Target Marketing

Benefits

• Centralized repository of data to manage customers & properties

• Single-point-of-contact’ for target customers

• Integrated Tools to provide value-added services

Technologies used in developing this application are:

                              

Real Estate is a highly unorganized sector in India. Property deals are therefore most difficult ones to materialize. Our client is a well-established organization that provides reliable and attractive property deals to customers throughout India. The organization offers property deals to NRIs also. With a track record that goes back to 1947, our client had been long enough in the industry to strategize expansion through effective marketing. Internet being the most powerful tool to market services worldwide, the client wanted to go online, with a powerful and dynamic Web presence.

In this effort, the client teamed with Open Source Development to develop the website as a dynamic, database-driven service. The service had to be designed to help target customers search for property deals, post their requirements, gain investment advise on property issues along with a whole range of features.

The solution provides facilities to search for suitable property deals within India, post property requirements, download legal documents, view the latest property rates or post queries that are addressed and replied to, by experts. Users can create their accounts and login to use various tools and facilities available on the website. The site provides tools such as EMI, Stamp Duty, and Area Conversion calculator helping potential customers in estimating the exact property rates and the hidden costs involved while indulging in property deals.

The entire Website is managed through the administrator module. The administrator needs to login to the online administrator module, thereafter, the administrator can view and manage current and outdated property listings. Depending on the situation, the administrator can activate or deactivate property listings.

The site architecture is based on the 3-tier model, where the front-end is based on HTML and backend is developed using MySQL. PHP is the business logic layer, which coordinates the request/response functionality between the front-end and the backend.

Summary
The solution has been designed to attract more and more potential customers, especially NRIs. With its dynamic updates on property listings and easy accessibility to information about latest real estate news and property rates, this online service proves highly useful for customers, seeking property in various parts of India. Designed for easy usage and high performance, the Website has helped the client in contacting NRIs and other potential customers, thereby serving as an effective marketing tool for the company.